I’m not suggesting you or your employees are driving away sales, but you’re certainly not attracting new ones. If your LinkedIn profile isn’t up to date and professional, you may be missing some opportunities for sales growth.
In 2013, I made some small changes to the way I use LinkedIn, and can attribute at least $100,000 in sales to those changes. How do I know the sales came from LinkedIn? I know because I received requests, from within the LinkedIn platform, to quote projects and work with many companies. These interactions resulted in real cash in the register.
Are you doing everything you can to attract new business on LinkedIn? Are you on LinkedIn at all?
Here are 5 things you can change on your LinkedIn page. Careful, the results could shock you.
1. No Profile Picture or a Not So Professional Photo
I currently have over 1,750 connections on LinkedIn. When I am looking for new connections, I will only reach out to those who share a photo. The reason I do this is seeing your photo gives me a feeling you understand how to use this valuable social network.
LinkedIn is not Facebook. No one wants to see your fishing trip photos nor the weekend you spent at the beach, on this platform. In other words, it should portray a professional image.
2. Complete Profile Information
An incomplete profile is frustrating when I want to connect with you. Where have you worked? How many years of experience do you have? Where are you located?
If we meet at an industry event would you hand me a business card with only your name listed?
These questions are easily answered in the “Edit Profile” area of your LinkedIn page. Take 15 minutes and knock it out already.
3. Link To Your Website
Another disappointing experience is when I click on the “Contact Info” tab and it is blank.
Your company is constantly trying to get traffic to your website, but you miss the mark completely by not listing your website links. This is easy…Fix It.
Why make it difficult for me to find out information about you and your company? If you do, chances are good that I’m moving on.
4. Links to Professional Proof
Not everyone is a writer, but you don’t need to be an author to be perceived as an expert. How about compiling a top 10 list, or a few questions and answers for a few of your products?
A great place to add this information is under the project tabs on LinkedIn. You can easily add your professional proof by following three simple steps.
- Click on the edit profile link
- Click on the add project link
- Add the information and click save
When you get comfortable with these smaller writing projects try something bigger like this Deck Buyers Ebook I created this year.
Become the expert and the people you want to attract will flock to your door step.
5. Connecting is Key
If you’ve implemented the four tips above, you’re well on your way, but not quite done. It’s time to get some connections.
- Start with your current email list. Reach out to your entire list to start the building process.
- List out 5 trades that serve the same customer base as you do. My example would be landscapers, realtors, home inspectors, electricians, and architects.
- Now list out 5 potential connections for each trade above and reach out to connect.
- Join LinkedIn Groups to find professionals in the same industry or with similar interests to share content and establish yourself as a building industry expert.
Just Get Started!
Put these tips to use and share them with your employees today.
How many employees do you have? If they all got the same results that I experienced, what would that add to your companies bottom line?